Business Analyst

Roles & Responsibilities

Conduct comprehensive market research and analysis to identify trends, opportunities, and competitive landscapes in the digital marketing and website development industry.

• Collaborate with cross-functional teams including marketing, design, development, and sales to gather and analyze business requirements.
• Develop detailed business cases, requirements documentation, and project plans to support the execution of digital marketing campaigns and website development projects.
• Utilize analytical tools and methodologies to measure and track key performance indicators (KPIs), ensuring alignment with project objectives and client expectations.
• Provide valuable insights and recommendations to optimize digital marketing strategies, website performance, user experience, and conversion rates.
• Facilitate communication between stakeholders, project teams, and clients to ensure clarity, transparency, and alignment throughout the project lifecycle.
• Proactively identify risks, issues, and dependencies, and develop mitigation strategies to minimize project disruptions and maximize outcomes.
• Stay updated on industry best practices, emerging technologies, and market trends to drive continuous organizational improvement and innovation.
• Regularly monitor and evaluate marketing campaign effectiveness, identifying improvement and optimization areas.
• Conduct market research to identify industry trends, consumer behaviors, and competitive landscape within the digital marketing space.
• Analyze competitor strategies and performance metrics to benchmark our company’s performance and identify opportunities for differentiation.
• Collaborate with stakeholders to gather business requirements for new digital marketing initiatives or enhancements to existing ones.
• Document business requirements, user stories, and acceptance criteria to guide the development and implementation process.
• Work closely with marketing teams to develop data-driven strategies and tactics for customer acquisition, retention, and engagement.
• Partner with marketing, sales, and product teams to align digital marketing efforts with overall business objectives and strategies.
• Communicate findings and insights effectively to stakeholders at all levels, including executives, to drive informed decision-making.

Qualifications and Skills:

• Strong analytical skills with the ability to translate complex data into actionable insights and recommendations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence decision-making.
• Detail-oriented with a strategic mindset and a passion for driving business results through data-driven insights.
• Excellent communication skills, with an ability to translate data into actionable insights
• High proficiency in technical writing